Friday, November 18, 2011

The Glamour Girls of Bill Ward Review

The Glamour Girls of Bill Ward
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I don't think Bill Ward sits easily with what are generally considered pin-up artists like Elvgren, Petty, Vargas and the few dozen others who created the genre over the last seventy years but his huge output from 1950 to 1975 (which is the basis of this handsome book) means his work has to be considered.
Examples of Ward's comic art, shown in several color covers (Love Diary, Love Confessions, Love Scandals, Heart Throbs, Flaming Love and Torchy) clearly show how good a draughtsman he was but the clean-up of the market in the early fifties meant he had to find another publications to work for. Abe Goodman's Humorama titles solved the problem. These were cheaply-printed digest size magazines full of bad jokes, cheesecake photos and girlie cartoons. The author Alex Chun says Ward produced thirty cartoons a month for Humorama titles and over twenty-fives years probably drew an amazing 9,000 pin-ups.
Ward's Humorama art was probably the only reason anyone bought these tacky publications. Because he had to produce so much work quickly he developed his own unique style of using Conte crayon to draw pin-ups. This had the advantage of showing tonal quality almost like an airbrush and when the originals (up to eighteen by twenty-four inches) were reduced to the digest size pages they looked impressively slick.
There are 117 whole page Ward pin-ups, all from his Humorama period, in this book. The majority are printed in four-color sepia with white highlights (the front of the book has an essay and examples of his early comic and color pin-up work) and the sexually suggestive, exaggerated females with their black stockings, filmy negligees, skin-tight dresses, coiffure hair and impossibly high stilettos leap of the page. If you are interested in this little corner of American male pop culture I doubt there will be a better book of Bill Ward's voluptuous art.
***FOR AN INSIDE LOOK click 'customer images' under the cover.

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Renowned pin-up artist Bill Ward gets the full coffee table treatment in a lavish, oversized, full-color collection of his most polished 1950s illustrations.Imagine, if you will, an innocent but stunning young woman boasting the most unlikely Barbie-like proportions-and then some-poured into a wisp of lingerie or clingy cocktail dress, silky opera-length gloves, and sheer thigh-high stockings, perched precariously but not inelegantly atop a pair of dangerously high stiletto heels, and you've got the recipe for the quintessential Wardian glamour girl. Ward's girls became staples of countless men's and humor magazines where he shared the pages with cult models like Bettie Page and fellow "good girl" artists such as Dan DeCarlo and Jack Cole. Ward became the standard bearer and justly famous through the '50s and '60s for his angular, high-sheen images of improbably busty glamour girls, a kind of low-rent Charles Dana Gibson.What set Ward apart-and above-his talented contemporaries was his use of a medium called the conte crayon. When drawn on a simple newsprint stock, this potent combination created a charcoal-like effect and color that gave Ward's original art an elegant sepia-tone quality.This volume features the best of Ward's Humorama work, including a selection of Ward's infamous telephone girls. Tame by today's standards, Ward's telephone girls were considered provocative at the time, caught as they were in various states of dress or, more often, undress.The majority of the images in this volume were drawn between 1956 and 1963 when Ward was at the height of his skill, shot from original art and printed in full color. This book not only reproduces over a hundred beautifully rendered illustrations, but captures a more innocent moment in American pop culture. 72 pages color.

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